Consulting

The Arcalea process to consulting management, general questions, introduction, and answers.

• What is included in the Scope of Work (SOW)?
• How does the Arcalea team service client business?
• Are you familiar with Salesforce, HubSpot, and Zapier?
• How are agency transitions typically conducted?
• What tag management tools do you work with? What CRM tools connect paid media attribution as a lead source?
• Does the firm have experience working with international media outlets to amplify client thought leadership?
• What is Arcalea's response time to general account questions?
• How does Arcalea approach learning, testing, and optimization?
• What type of data would you use for benchmarking efforts? Competition? Best in Class? How would you approach specific data/insights?
• What is included in the Management & Consulting scope?
• What is the difference between Paid Media Management and Account Consulting?