What is the process for data capture?

A stand-alone, secure database is created, code is tested with GTM, and Quality Assurance is completed.

As part of your implementation, a brand new, stand-alone database is created for each customer's data, ensuring data is securely stored on its own. With Google Tag Manager access, the Arcalea team will implement tags and test. The client team's intake form will confirm all "lead" events and with that information Arcalea will configure and test lead data collection.