What is Galileo and what does a Marketing Activation Platform do?

Galileo is the first, and only, ML/AI enabled marketing platform for business revenue.

Problem: Data quality creates economic inefficiency. Companies use various indicators of success for reporting: Cost per Lead (CPL), Cost per Click (CPC), Cost per Impressions (CPI/CPM).

These imprecise markers represent poor data quality and result in sub-optimal decision making and economic inefficiency, across not only paid, but all organic and social channels as well. Nearly all KPIs are directional and lack direct relationship to revenue: the true goal.

Galileo solves this problem.