Common Questions
      Back to home
      1. Arcalea Knowledge Base
      2. Galileo | Marketing Activation Platform
      3. Common Questions

      What are the technical and non-technical requirements to implement Galileo?

      GTM, CRM, and GA4 access

      Technical requirements include:
      1. GTM admin account with publishing permissions
      2. CRM API / service account
      3. GA4 to benchmark against for data collection
      The non-technical requirements include:
      1. Established lead to revenue processes, or willingness to establish processes for lead management
      2. Tagging of links use standard URL parameters
      3. Lead statuses process must identify the revenue step
      Given each partner's ecosystem, additional technical requirements may be needed as technology stacks are unique. Our team will notify you of these as part of the integration and work your team as needed.