How does Galileo implement Multitouch Attribution?

Galileo captures complete multichannel data for conversion analysis in configurable dashboards.

Galileo's "Quark" tracking pixel captures complete customer journey data using cookieless technology independent of ad platforms for unbiased attribution.

Configurable dashboards and reports allows marketers to easily view individual or aggregate customer journey data. Marketers can use queries, sorts, and filters to visualize the value for any marketing element or dimension, predict future outcomes, and pinpoint key optimization opportunities. 

Learn more about Galileo's MTA approach here.