Galileo's "Quark Tracking Pixel" uses cookieless API-independent technology for unbiased data capture
Galileo's "Quark Tracking Pixel" is privacy-focused and avoids the use of third-party cookies. Third-party cookies can often be blocked by browser settings, and are being phased out of use by the industry.
Additionally, Galileo's "Quark Tracking Pixel" does not depend on ad platform APIs for conversion data. Ad platforms selectively provide data, and introduce bias when accounting for conversions that may be shared across platforms during a customer journey.
Learn more about cookie-less tracking here.