Galileo's configurable dashboards allow marketers to quickly identify wasted spends to reallocate to higher-performing paths and marketing elements.
Galileo's complete capture of customer journey data can be viewed at the individual and aggregate levels. Moreover, queries, sorts, and filters allow marketers to calculate the value of specific marketing spends and resources.
When low-performing spends or resources are identified, those resources can be reallocated to channels, paths, and segments that are high-performing. By isolate the value of key marketing elements, marketers maintain complete control on every aspect of their mix.
Learn more about generating revenue with Galileo here.