Does Arcalea use machine learning (ML)?

Yes, Arcalea applies ML expertise across a variety of marketing and business challenges, from standard digital analytics processes to customer-specific custom applications.

Arcalea uses industry standard ML processes, often in combination with customized applications to gain greater control and return in the performance of brands.  For example, while automated bidding and ad serving provide significant returns in many contexts, Arcalea created applications that monitor spend decisions and trigger fail-safe protection and alerts to maximize gain and minimize brand risk.  To maximize search engine performance, Arcalea created a custom ML model that predicts the likelihood of a brand landing on the first page of Search Engine Results Pages (SERPs), based on specific page-level attributes.

Learn more about Machine Learning here.