What is a marketing CRM?

The marketing CRM is a Customer Relationship Management platform developed and deployed to find and capture leads, nurturing them toward conversions or a handoff to sales personnel.

In order to find, acquire, and develop leads for conversions, the marketing CRM captures great volumes of prospect/customer data, including interactions, sources, and history to help marketing and data analysts define and understand customer journeys and segments.  The data helps marketers design effective, targeted campaigns and initiatives, providing insights that ultimately predict conversions and ROMI.  When effectively designed and deployed, the marketing CRM is transformative for the business, creating a data-driven marketing and sales engine.

Learn more about Marketing CRMs here.