What is a Value Proposition in Marketing Strategy?

A meaningful value proposition allows a company to craft an offering that creates value for all relevant parties in the market exchange—target customers, collaborators, and the company.

The value proposition defines the value that an offering aims to create in a given market. A meaningful value proposition allows a company to craft an offering that creates value for all relevant parties in the market exchange—target customers, collaborators, and the company. ”

Excerpt From: Alexander Chernev. “Strategic Marketing Management: Theory and Practice.” Apple Books. https://books.apple.com/us/book/strategic-marketing-management-theory-and-practice/id1511005025