Marketing & Advertising Approach

• What type of briefs are used for Marketing and Advertising?
• How do paid media purchases work?
• How do you define lead generation versus lead nurturing? 
• What drives growth in paid media?
• What is the best strategy for paid media?
• What is Arcalea's cost and approach methodology?
• What is Google Marketing Platform and SA 360?
• What is share of voice (SOV)?
• How has the concept, share of voice (SOV), changed in the last decade?
• How can challenger brands use share of voice (SOV) to gain market share?
• How does Arcalea use predictive analytics?
• Why did Google release a fundamentally different Google Analytics in 2020?
• Should we adopt Google Analytics 4 (GA4)?
• When should marketers switch to Google Analytics 4 (GA4)?
• Is Google Analytics (GA4) missing functionality?
• What is the Advertising Intensiveness Curve?
• What are the key steps in selecting a marketing automation (MA) platform?
• What methods are used for personalization in digital marketing?
• How do automated workflows improve digital marketing?
• What is the difference between lead scoring and lead grading?
• How can brands align sales and marketing?
• Can marketing automation (MA) save significant time for marketers?
• What is marketing automation?
• How does Arcalea help challenger brands compete with dominant brands?
• How does Arcalea help brands outperform their competition?
• How does Arcalea help brands better understand and improve their customer journey?
• What is pay-per-click (PPC) advertising?
• How do ad auctions work?
• What is a marketing CRM?
• What is closed-loop marketing?
• What is attribution modeling?
• How is a customer persona used in digital advertising?
• What are general assumptions about service level agreements (timing and availability?)
• Do you ever partner with your clients’ media relations teams on integrated earned/owned campaigns?
• How does Arcalea go above and beyond for clients? What distinguishes Arcalea from other firms in the industry?
• Teams rotate occasionally to provide new opportunities to talent; how does Arcalea manage this and provide consistency to clients?
• How can brands improve site performance?
• How does Arcalea use content marketing?
• How do paid media engagements work?