1. Arcalea Knowledge Base
  2. Marketing & Advertising Approach

How does Arcalea help brands better understand and improve their customer journey?

By analyzing page-level architecture, specific customer interaction and touch points, and using attribution modeling, brands are able to measure elements of customer journeys and change the site environment to improve conversion rates.

By focusing on the complete user experience with a brand property, Arcalea assesses page information architecture using known variables, user actions through click and scroll heat maps, and attribution modeling measuring degrees of impact for each touch point. As a result, brands can visualize how page-level content parameters and the resulting pathing can fragment or support the consumer’s preferred journey. Implementing micro-targeted changes can increase conversion rates as customers' goals and page-level pathing aligns.

Click and scroll heatmap

Learn more about Arcalea’s Quantitative Market Assessment here.