1. Arcalea Knowledge Base
  2. Marketing & Advertising Approach

How does Arcalea go above and beyond for clients? What distinguishes Arcalea from other firms in the industry?

The Arcalea consultative, quant-based approach, core values of “We Lead, We Deliver, We Grow, Together”, "on time is late" approach to business, and record of continuous innovation, including white paper and knowledge share with partners.

Arcalea’s core values are “We Lead, We Deliver, We Grow, Together” and are closely aligned with the “low ego, high impact” Kellogg approach. Through a deep commitment to service excellence, we create meaningful, trusted advisor relationships with clients and partners. This commitment is personified in our “on-time is late” belief and an unbiased, data-driven approach to value creation. A testament to this perspective is that Arcalea possesses longer than average client relationship durations and greater than average client retention rates.

Arcalea is uniquely positioned as a consultancy; not merely an agency. The benefit for clients and prospective clients is that we examine opportunities with a holistic, quantitative approach, enhanced by business intelligence and machine learning/AI. In short, we provide advisory services that look beyond the particular campaign, through to business outcomes, and create infrastructure and processes which empower organizations to minimize risk while maximizing efficiency and returns. By implementing formal frameworks, infrastructures, and advanced analytics, our partners succeed by staying leaps ahead in increasingly competitive markets.

In addition to campaign and advertising-industry awards, Arcalea is a two-time (2019 and 2020) Inc. 500 fastest-growing company. And for two consecutive years, we have maintained the rank of the #1 fastest-growing advertising company in Chicago. Arcalea is committed to thought leadership and demonstrates this with recently published white papers on topics including machine learning, predictive revenue modeling, data science maturity models, and more. As an entrepreneurial brand, we continue to test and learn the newest advertising technologies, including proprietary methods and technology. Our clients benefit deeply from this approach to continuous innovation, at the leading edge of new methods and technologies.

Also, Arcalea is committed to doing what is “right” in business and the community. We invest resources (time, talent, and financial) in Chicago-area philanthropic endeavors and mentorship/learning programs. Similarly, our team continually strives to reflect the diversity of our community. Our leadership team is comprised of 50% women and our organization is 64% Non-White.