Client-driven. Yes. What else?
Ongoing performance of KPIs is accessible through a Google Data Studio live (or any other dashboard of choice: Tableau, DOMO, etc.) dashboard which will be accessible by the client via provided link. The data is in real-time and can also be manipulated to compare different time periods against one another. Please note that the first live dashboard will be available after the third month of the engagement, after approximately 90 days.