Automated workflows access thousands of customer and marketing data-points to accelerate and standardize lead generation and nurturing, as well as improve customer engagement and retention.
Automated workflows use simple rules (triggers, conditions, delays, actions) to define and accelerate action paths and perform marketing tasks faster and more accurately than unaided marketers. Their ability to perform decisions and actions with a complex set of customer interactions across multiple channels allows for reinforcement and engagement of leads and customers that would challenge talented marketers working manually. However, successful implementation of automated workflows depends upon sales and marketing input when defining conditions and actions. Finally, analysts and marketers review and measure results over time to refine performance.
Learn more about marketing automation here.