We seek the best rates based on the combination of specific factors to each campaign.
In working with media outlets for direct negotiated placements, Arcalea will seek the best arrangement for the specific goals and needs of the campaigns over the long-term. Specifically, we seek to plan out media as far in advance as possible in order to maximize opportunities for discounts due to scale and length of the relationship.
Media costs for the most utilized/effective platforms are based on the actual configuration of the campaigns. Arcalea's configurations are designed to maximize return (yield of leads) vs. traditional advertising where more traditional media buys occur and the focus is on the media itself rather than return.