1. Arcalea Knowledge Base
  2. Marketing & Advertising Approach

Can marketing automation (MA) save significant time for marketers?

Yes. Even with its simplest functionality, marketing automation (MA) can automate multiple tasks of varying complexity faster than an unaided analyst or marketer.

MA combines customer data with analytics and action, allowing automated posting to multiple platforms, scoring and grading leads in bulk, and segmenting audiences against multiple dimensions faster than an unaided analyst or marketer.  MA can also perform a series of analytic tasks in a workflow, eliminating considerable time that marketers and analysts can apply to other complex tasks.

              Lead GradingLead Grading

Learn more about marketing automation here.