Business Intelligence

Business intelligence (BI) includes the tools and processes used to collect, transform, and analyze business data to uncover and apply insights.

• How does predictive modeling impact brand performance?
• How is ROMI used?
• How do brands with strong data science capabilities increase their impact?
• Why should companies measure their data science maturity?
• How can brands improve their data science capability?
• How can businesses calculate their marketing value?
• What is ROMI?
• What is business intelligence (BI)?
• How do brands choose the right business intelligence (BI) tool?
• What is the difference between business intelligence (BI) and business analytics (BA)?
• How does internal data and infrastructure enrichment provide competitive advantage?